The flexible option for your rotation.

NEW Priority Herbicide from ADAMA Australia controls a wide range of broadleaf weeds in winter cereals, established ryegrass pastures and fallow. An ideal first choice for tank-mixtures to broaden weed spectrum, whilst maintaining rotation crop flexibility.

In-crop herbicide residues or plantback residues impacting rotation crop opportunities can be of significant concern. Priority greatly enhances the efficacy of tank-mix partners on a wide range of broadleaf weeds, whilst reducing the risk of in-crop residues and promoting flexibility with rotation crop options.



Priority Post-Emergent Herbicide controls 54 broadleaf weeds with tank-mix partners, including volunteer, non-imidazoline tolerant varieties of canola and pulses, and, importantly, reduces the risk of in-crop residues or plantback concerns into rotation crop opportunities.

Find out more about Priority


1L_pack_Priority-Hi_res (edit 3) (1)

Controls 54 key broadleaf weeds, including volunteer pulses and canola


Flexible application between three leaf and flag leaf stage (GS13-37)


Relatively short plant-back intervals


Apply safely to oats in a range of tank mixtures


Enter the draw for a chance to win a Traeger PRO 780 Wood-Fired WiFi Pellet Grill

Every purchase of one of the following products this season is eligible for an entry into the draw for a chance to win a Traeger PRO 780 state-of-the-art Wood-Fired WiFi Pellet Grill giveaway package (plus other ADAMA merch goodies) valued at $2,200!

  • 1L Priority Herbicide
  • 10L Maxentis Fungicide
  • 10L Proviso Fungicide

The more you buy, the more chances you have of winning!*

Sales period includes products purchased between 1st May – 31st August 2021.

Competition entries close 30th September 2021. Competition winners will be drawn 15th October 2021 and announced on 22nd October 2021.

*One prize will be given away per state. Note: one prize to be awarded jointly for NT & QLD / VIC & TAS. Competition not open to residents of the Australian Capital Territory. T&Cs apply.

*Image provided by Barbeques Galore.

Enter Now

Terms and Conditions


Priority in Action

Check out the latest news from ADAMA Australia's Market Development Managers, and hear agronomists sharing their thoughts on Priority Herbicide.

Bevan Addison Priority Matrix - Main Video Ad WA FINAL-1


ADAMA Australia’s Bevan Addison – Priority Matrix Trial, WA
Priority Bevan Addison Faba Beans Trial FINAL 30.04.21-1


ADAMA Australia’s Bevan Addison - Priority faba bean trial, WA
Priority _ Al Crawford FINAL 30.04.21-1


ADAMA Australia’s Alistair Crawford – The perfect tank-mix partner, VIC
Priority _ Justin Lewis FINAL with logo.mp4


Justin Lewis, Nutrien Ag Solutions - An overview of Priority
Priority_Harry Pickering FINAL.mp4


ADAMA Australia’s Harry Pickering – Key target weeds & flexible rotation, NSW
Priority _ Jim OConnor FINAL.mp4


ADAMA Australia’s Jim O’Connor – Short plantback period, QLD
Priority _ Rob Walker FINAL 30.04.21-1


ADAMA Australia’s Rob Walker - Priority key features & benefits
20_01 PRIORITY INFO LP Resized

Got a question? Contact an ADAMA Australia representative to find out how Priority Herbicide can provide a flexible option for your rotation this season.

Contact an ADAMA Representative
Priority Tech Note Smaller

Priority Tech Resources

To see how Priority can be your first choice tank-mix partner, maximising broadleaf weed efficacy whilst maintaining rotation crop flexibility, download our Tech Materials today!

Download our Tech Note

Download our Label

Download our SDS


New tank mix partner a ‘priority’ for broadleaf weeds

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